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HALO
2019
THE BRIEF
Halo is a mason jar lock controlled by an app, where the user can lock, unlock, watch the activity and monitor the context of the jar. The product needed to be presented to the world during a conference in Las Vegas.
THE SOLUTION
Halo is for everyone, so the campaign "what would you lock?" was born. Based on the concepts of empathy and inclusion, the color yellow was used for its relatable nature and brightness tied the concept together.
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