SALT

2019

THE BRIEF

Three concepts: High Scale + Sea Food + The North End Boston.

THE SOLUTION

Salt was born after looking at pictures of the Italian island Capri. After finding the photo used to develop the brand, the nautical theme and green-blue color came from the boat and the sea color. The menu and wine list are minimalistic with just the addition of the boat illustration. The wine packaging and reservation app complete the branding and identity.